TV and radio ratings are big topics on this site and on my Twitter feed. However, before we can discuss the current state of radio and tv ratings we have to start with a look at the strategy behind advertising on radio, and sports radio to be specific, and then at how ratings typically work. Adam Seaborn has been both a seller and a buyer of sports media in Canada. In this podcast, the topic is the business of media buying, how it works, what advertisers look for, what sellers sell, etc.
As people start to go back to work in the USA, traffic has picked up. Canada likely isn’t far behind. Will that lead to more time in the car and a resurgence in radio listening or is traditional radio really dead? If so, and you believe listening to talk will remain, how do you monetize that successfully?
That and much more are discussed here.
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Born and raised in Toronto, Jonah Sigel is currently based in Seattle, WA. An avid sports fan, Jonah took to writing about the sports media world back in 2004 with two young kids at home, a new job and a return to Toronto. The interest grew and grew to include the former website Torontosportsmedia.com, the twitter handle @yyzsportsmedia, the PressRow podcast and now the all new yyzsportsmedia.com
